Learn prototyping: how to use an experimentation mindset to create new digital things that work

Author: Joe Roberson; Reading Time: 1 minute
We've made this resource open. You are free to copy and adapt it. Read the terms.

This video explains why prototyping is a gift to your organisation.

It also explains 

• Why the old way of building things costs more and is riskier
• What prototyping is and how it protects you from making bad investments and building things people don’t use
• Prototyping as a way to print your mind, and as a helicopter above a sea of PowerPoint decks stuck in traffic (12.45…).

Play the video in full or scroll down for key moments.

‍1.33: Why knowing if ideas will work is difficult

2.48: Bad ways to develop your website (or any new process or service)

7.32: Why people develop websites etc in these ways, and the risks it brings!

10.47 Why design experiments (aka prototypes!) are a better way

14.30 How prototyping works

19.39 How prototyping creates value for your users more quickly

21.57 The gift of prototyping

23.48 Examples of prototypes

24.58 Is prototyping the right approach for you?

Attribution

Created by Danny Hearn of DOT PROJECT for the Beyond programme.

Commissioned by Catalyst