{"id":19757,"date":"2024-09-16T12:04:02","date_gmt":"2024-09-16T11:04:02","guid":{"rendered":"https:\/\/techforgood.cymru\/project\/caerdydd-dienw-arbrawf-ymgysylltu-ieuenctid-yn-ddigidol\/"},"modified":"2024-09-30T14:18:06","modified_gmt":"2024-09-30T13:18:06","slug":"caerdydd-dienw-arbrawf-ymgysylltu-ieuenctid-yn-ddigidol","status":"publish","type":"project","link":"https:\/\/promo.cymru\/cy\/project\/caerdydd-dienw-arbrawf-ymgysylltu-ieuenctid-yn-ddigidol\/","title":{"rendered":"Caerdydd Dienw"},"content":{"rendered":"\n<\/div>\n
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Caerdydd Dienw<\/h2>\n\n \n \"\"\n <\/div>\n <\/div>\n<\/div>\n\n
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Arbrawf ymgysylltu ieuenctid yn ddigidol i greu brand ieuenctid newydd mewn pythefnos.<\/h2>\n\n<\/div>\n
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<\/h3>\n <\/div>\n
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Cleient<\/h4>\n <\/div>\n
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Dim<\/p>\n <\/div>\n <\/div>\n

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Sector<\/h4>\n <\/div>\n
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Trydydd Sector<\/p>\n <\/div>\n <\/div>\n

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Partneriaid<\/h4>\n <\/div>\n
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Dim<\/p>\n <\/div>\n <\/div>\n

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Gwasanaethau<\/h4>\n <\/div>\n
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Cydgynllunio Cyfryngau Digidol<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n <\/div>\n<\/div>\n\n

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Dyma stori am sut aethom ati i greu brand ieuenctid newydd mewn pythefnos wrth ofyn barn 4,000 o bobl ifanc ar Instagram. <\/p>\n\n

Beth oedd y broblem?<\/h3>\n\n

Y pwrpas oedd i arbrofi sut gallem gynllunio gyda phobl ifanc ar raddfa mawr. Roedd ProMo Cymru wedi lansio brand newydd i\u2019r llinell gymorth Meic Cymru<\/a> yn ddiweddar, ac roedd hyn wedi creu cynnydd cyrhaeddiad ac ymgysylltiad sylweddol. Roeddem yn awyddus i arbrofi gydag adeiladu brand ieuenctid o ddim, gyda phobl ifanc yn gwneud yr holl benderfyniadau brandio.<\/p>\n\n

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Ein dull<\/h3>\n\n

Yn cadw draw o raglenni cyfathrebu fideo ar bwrpas gan fod pobl ifanc wedi dechrau blino o\u2019u defnyddio, penderfynwyd defnyddio polau Instagram taledig yn lle hynny i ofyn cwestiynau am elfennau brand a ffafriaeth. Byddai hyn y caniat\u00e1u i ni ddeall yn well beth mae pobl ifanc yn hoff ohono\u2019n ddigidol.Cychwynnwyd gyda chyfrif Instagram<\/a> gwag newydd, heb unrhyw frandio, heblaw am y teitl \u2018Caerdydd Dienw\/Unnamed Cardiff\u2019 a marc cwestiwn fel y llun proffil. Roedd hyn yn rhoi llechen l\u00e2n i\u2019r brand ac yn sicrhau bod pobl ifanc yn gallu rhoi mewnwelediadau gwreiddiol. Tyfodd y porth Instagram mewn camau yn ddibynnol ar ganlyniadau\u2019r polau. Roedd hyn yn creu rhywbeth roedd pobl ifanc wedi adeiladu eu hunain.<\/p>\n\n

Roedd rhaid bod yn ymatebol yn ein dull o weithio. Byddai p\u00f4l barn yn rhedeg am ddiwrnod ac roeddem yn creu dyluniadau ffug gyda’r canlyniadau a chwestiynau dilynol ar gyfer y diwrnod canlynol. Roedd yn gyffrous ac yn heriol parhau i ddatblygu’r brand yn seiliedig ar fewnbwn miloedd o bobl ifanc. <\/p>\n\n

Sefydlwyd y cwestiynau ar 5 prif elfen brandio: ffont, lliw, steil, enw a logo. Ymhob cam, roedd pobl ifanc yn cael dau opsiwn i bleidleisio amdanynt.<\/p>\n\n

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Canlyniadau<\/h3>\n\n

Erbyn diwedd y pythefnos, roedd dros 4,000 o bobl ifanc 13-25 oed yng Nghaerdydd wedi cymryd rhan. Yn creu brand cyfan o ddim, gan gynnwys logo, steil ac enw. Fel sefydliad rydym wedi dysgu llawer iawn am ffafriaeth pobl ifanc ac mae wedi bod yn gyffrous cael rhoi ymgysylltiad llwyddiannus ar waith, a bod posib gwneud hynny\u2019n sydyn iawn gyda\u2019r fath yma o ymgynghori. Byddem yn defnyddio\u2019r hyn dysgwyd ym mhrosiectau\u2019r dyfodol yn hyderus bod y dull yma yn gallu bod yn llwyddiannus iawn.<\/p>\n\n

I unrhyw sefydliadau sydd eisiau arbrofi gyda dulliau ymgysylltu digidol newydd, cysylltwch \u00e2 andrew@promo.cymru<\/a><\/p>\n","protected":false},"featured_media":19752,"template":"","class_list":["post-19757","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCaerdydd Dienw - ProMo Cymru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promo.cymru\/cy\/project\/caerdydd-dienw-arbrawf-ymgysylltu-ieuenctid-yn-ddigidol\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caerdydd Dienw - ProMo Cymru\" \/>\n<meta property=\"og:description\" content=\"Arbrawf ymgysylltu ieuenctid yn ddigidol i greu brand ieuenctid newydd mewn pythefnos. 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