{"id":18510,"date":"2023-02-08T00:00:00","date_gmt":"2023-02-08T00:00:00","guid":{"rendered":"https:\/\/techforgood.cymru\/resource\/why-accessibility-really-matters-on-charity-websites\/"},"modified":"2024-09-24T08:14:01","modified_gmt":"2024-09-24T07:14:01","slug":"why-accessibility-really-matters-on-charity-websites","status":"publish","type":"resource","link":"https:\/\/promo.cymru\/cy\/resource-articles\/why-accessibility-really-matters-on-charity-websites\/","title":{"rendered":"Why accessibility matters on your charity’s website"},"content":{"rendered":"

Here at Galloway\u2019s, we\u2019ve been working on a project to help visually impaired users who don\u2019t normally use assistive technology. It\u2019s taught us a lot about accessibility and support for individuals.<\/p>\n

Accessibility is particularly important for charities whose service users are likely to have a disability. But we feel it should be something that all charity services take into account, whatever your user group.<\/p>\n

It\u2019s intensely frustrating for individuals with sight loss when there is a site they simply can\u2019t access. Especially when there\u2019s information they need to access. If they need to book a ticket and fill out a form, and can\u2019t, it can be extremely difficult.<\/p>\n

There are a wide range of disabilities and needs out there which need to be catered for. I\u2019m mostly going to focus on helping visually impaired people, which is my main area of expertise, but much of this is going to be true for other accessibility needs as well.<\/p>\n

Consider accessibility at the beginning<\/strong><\/h3>\n

Perhaps the main thing to say is that we need to stop thinking of accessibility as an afterthought. It needs to be built into products from the very beginning. It\u2019s an ingredient in the cake, not the icing on top.<\/p>\n

We\u2019re seeing that Apple and Google are now building in accessibility right at the start of the process. All products are considered for accessibility, and the range of accessibility features on devices is enormous.<\/p>\n

Don\u2019t build a product and then ask how blind people are going to use it. There is a very good chance that if you try to introduce accessibility measures at this stage they won\u2019t look right and they won\u2019t work well. <\/p>\n

So think about how people are going to access your services and information. Ideally, you would like people with accessibility issues to have the same opportunities as other people. How is this going to be done?<\/p>\n

That means understanding the audience. What are their needs? What kinds of technology are there available which do and do not work for people with accessibility issues? What tools are they going to use to access your website? Will your site be compatible with those tools?<\/p>\n

Ways to increase accessibility<\/strong><\/h3>\n

For people with low vision, it\u2019s helpful to have the option to move to large print, without too much detail on the screen, and to avoid encoding information in pictures and graphics as much as possible.<\/p>\n

Try to make sure the most important information on your site is available in a variety of ways. So the more information you can offer that\u2019s available in audio format, the better.<\/p>\n

Blind people are likely to use a tool such as a screen reader, which reads out the information on the screen, and makes it audible for someone who can\u2019t see. These include products such as Windows Narrator, TalkBack on Android, or VoiceOver on Apple.<\/p>\n

There are a lot more mainstream accessibility features built into everyday products nowadays. A simple glance through the accessibility options on an iPhone will show you how common this is. So whenever you\u2019re building a new app or website, take a look at what best practice in accessibility is, and how it ought to be incorporated, and see if you can follow those standards.<\/p>\n

Some tools to build websites come with built-in accessibility features. That means these sites can be easily modified to change the colours and the text size, or to make other accessibility changes.<\/p>\n

Apps are generally much easier to navigate than websites. The service tends to be designed in a more linear way and is easier for someone with limited sight to follow. But once again, it\u2019s worth thinking about how to build in the best practice tools.<\/p>\n

Practically, it\u2019s important to do some research. Talk to organisations with expertise in this area, so they can test what you\u2019re doing and make sure it works. And test it out. Find out how the site is actually experienced by people with accessibility issues. Carry out research with user groups and seek feedback before your product goes out to the public. Make sure you have something which they\u2019re happy to use.<\/p>\n

It\u2019s for your own good<\/strong><\/h3>\n

The final thing to say is that making your site and apps accessible will benefit you.<\/p>\n

Most people have a target to get a certain number of people using their website or app. To build an audience, you have to meet their needs. And there is a huge audience out there who need accessibility support.<\/p>\n

People with disabilities make up a quarter of the UK adult population, and while not all of these people will have accessibility needs, very many will.<\/p>\n

There are two million people living with sight loss alone, of whom almost 400,000 are registered blind and partially sighted.<\/p>\n

As a person with a visual impairment myself, I tend to stick to sites and apps I know I\u2019m going to be able to use. Even if they\u2019re maybe a bit more expensive, I\u2019ll still use them, because I know I\u2019ll be able to accomplish what I want.<\/p>\n

So making your site accessible will get you more traffic, and help you engage with more of your service users.<\/p>\n

<\/p>\n

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