This article will help you write a strong digital funding application. Its tips will help you apply both to digitally confident funders and those with less experience. <\/p>\n
You should read this article after reading How to get ready to apply for digital grant funding<\/a>. Implement its advice before you start your application. That way you will have:<\/p>\n The word \u2018digital\u2019 has different meanings<\/a> in the charity sector. <\/p>\n The advice in this article mainly applies to grant applications to:<\/p>\n It applies less to digital infrastructure projects e.g. hardware and software grants. <\/p>\n Here are 7 tips for creating a winning application.<\/p>\n How to get ready for a digital funding application<\/a> explained the need to research the problem. User research<\/a> is essential. Use what you learn to show:<\/p>\n For the win:<\/strong> Include quotes and <\/em>statistics from your research. <\/p>\n \u201cWe expect applicants to explain to us where digital fits in to their delivery and what they need in order to increase their skills and capacity\u201d<\/em> – Funder 2, Catalyst Research<\/p><\/blockquote>\n Unless you\u2019ve already worked through both the Discover and Define phases of the design process<\/a> (including testing potential solutions) then you can\u2019t be certain what will solve the problem. That’s OK and normal. Working iteratively helps deal with <\/p>\n However, you should examine your user research and note any ideas or hunches that you get. For example:<\/p>\n For the win:<\/strong> include insight from a codesign session<\/a> or from testing<\/a> ideas.<\/p>\n Outline the design approach<\/a> you will take. State if it\u2019s a proven approach and who has used it before. This gives funders confidence, especially if they aren\u2019t familiar with design theories and practices. Explain jargon or avoid it altogether.<\/p>\n Explain how your approach will reuse existing practice or resources<\/a>. Be specific about what you expect to use and why it is relevant. <\/p>\n Also explain where collaboration fits into your approach. Collaborating with other non-profits increases the value to a funder as more people and organisations learn and grow capacity. <\/p>\n You should also explain whether the work is new or a continuation of an existing development. <\/p>\n \u201cI had a whole proposal but I couldn’t judge it because I didn’t understand the tech terms they used.\u201d – Funder 5, Catalyst Research<\/em><\/p><\/blockquote>\n The bigger or more ambitious your proposal the more digital project experience your funder will expect. Experience could include leading a website redesign, running a digital skills programme, initiating a digital inclusion project or digitalising part of an existing service, or something else. <\/p>\n You should explain what happened when you did that work and what you learnt. <\/p>\n You should also explain how the work fits into your organisation’s digital strategy<\/a>. <\/p>\n Describe the people who will be involved in the work and their skills and experience. Be clear about their capacity to lead this work and what training they\u2019ll have access to. If you\u2019ve a digital lead<\/a> on your board, mention them – this will help a lot. <\/p>\n Do the same with any external people who\u2019ll be involved. Show their experience and relevant skills, including previous work with organisations like yours. State whether it is a new collaboration and explain why they are the right people to help you. <\/p>\n For the win:<\/strong> show your weaknesses and how you will address these. This will show the funder you are thinking realistically. <\/p>\n Every digital project will generate unexpected challenges and risks. List these and include, for each one, how you will meet the challenge or minimise the risk. <\/p>\n Doing this is particularly important when applying to funders who are less digitally confident. Go the extra mile on your list.<\/p>\n Explain any technical terms or jargon. Don\u2019t assume they will understand digital terms. <\/p>\n For the win: <\/strong>state the necessary assumptions<\/a> you are making and how you will test each one. They can be hard to work out the first time so get help<\/a>. <\/p>\n Help the funder see that your project is part of a bigger plan. Show them how the work will fit into your organisation\u2019s digital transformation<\/a>. Explain what you expect to happen after the work ends. This should include how you might fund it and what the next stage of development could look. <\/p>\n Doing all of this will give your funder confidence that you have a strategy and a plan and that digital has an important place in that, rather than being an add on.<\/p>\n For the win:<\/strong> reference an example of how you or another have sustained or further developed a digital project beyond an initial grant. <\/p>\n Digital budgets vary depending on what you are doing. A website budget might be less than \u00a310k and last a couple of months. A digital inclusion<\/a> project may run for 3 years or more. A research project may last 3 months and be less than \u00a35k. A digital development project could be 18 months and over \u00a350k. <\/p>\n You should ask for what you need. But also consider splitting your project into stages and going for a smaller amount first to get you through the Discovery and Define stages. Then you can use evidence from that to help you apply for a bigger amount. <\/p>\n Show any external service’s day rates and explain if they would be charging a discounted rate to your charity. <\/p>\n For the win:<\/strong> Link to your external service’s profile on Dovetail <\/a>and benchmark their rates against others\u2019 to show value for money. <\/p>\n Be confident in your proposal. Read How to get ready to apply for digital funding<\/a> before you begin. Use Catalyst\u2019s resources<\/a> and CAST\u2019s Digital Toolkit<\/a> to help with anything not covered here. <\/p>\n Show funders that they need to fund more digital work by delivering something amazing with your grant.<\/p>\n","protected":false},"featured_media":18545,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[],"resource-category":[1963],"class_list":["post-18544","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-funding"],"acf":[],"yoast_head":"\n\n
Different types of digital funding applications<\/strong><\/h2>\n
\n
1. Show the need or problem<\/strong><\/h2>\n
\n
\n
2. Show evidence of what might help solve the problem<\/strong><\/h2>\n
\n
3. Explain your design approach<\/strong><\/h2>\n
4. Make your project match your experience and capacity<\/strong><\/h2>\n
5. Be honest about the challenges, risks and assumptions<\/strong><\/h2>\n
6. Explain sustainability and future development possibilities<\/strong><\/h2>\n
7. Vary your budget and grant length<\/strong><\/h2>\n
Good luck!<\/strong><\/h2>\n