{"id":18559,"date":"2024-01-09T00:00:00","date_gmt":"2024-01-09T00:00:00","guid":{"rendered":"https:\/\/techforgood.cymru\/resource\/funding-for-digital-why-you-need-to-run-a-discovery-phase-before-making-any-application\/"},"modified":"2024-09-24T08:14:03","modified_gmt":"2024-09-24T07:14:03","slug":"funding-for-digital-why-you-need-to-run-a-discovery-phase-before-making-any-application","status":"publish","type":"resource","link":"https:\/\/promo.cymru\/cy\/resource-articles\/funding-for-digital-why-you-need-to-run-a-discovery-phase-before-making-any-application\/","title":{"rendered":"Funding for digital: why you need to run a discovery phase before making any application"},"content":{"rendered":"<p id=\"\">This resource is for anyone responsible for making any grant application that includes digital costs.<\/p>\n<p id=\"\">It covers:<\/p>\n<ol id=\"\">\n<li id=\"\">What discovery is<\/li>\n<li id=\"\">Why you need to do it<\/li>\n<li id=\"\">How to do it<\/li>\n<\/ol>\n<h3 id=\"\"><strong id=\"\">Discovery is a process<\/strong><\/h3>\n<p id=\"\">Discovery is a preliminary phase in any good design process. You can do it when designing a service, a funding application or even choosing new software at work. <\/p>\n<p id=\"\">Discovery is a structured process. It involves learning about what\u2019s already happening in a defined area of concern or interest (for example, people you want to support or your staff&#8217;s digital skills). It seeks to understand problems, challenges and common themes. It does this by exploring people\u2019s wants, needs, behaviours and habits. Discovery requires you to have a clear objective or research questions, though you can iterate these as you learn more.&nbsp;&nbsp;<\/p>\n<p id=\"\">You could apply the process to core, internal infrastructure situations at work, for example:<\/p>\n<ul id=\"\">\n<li id=\"\">the CRM needs of your organisation, so you can find a CRM solution that suits people\u2019s biggest needs<\/li>\n<li id=\"\">exploring the digital skills of your staff team, so you can commission a training provider that will meet their needs for knowledge and their learning styles.<\/li>\n<\/ul>\n<p id=\"\">You can also apply the process to service delivery&nbsp;situations at work, for example:<\/p>\n<ul id=\"\">\n<li id=\"\">exploring the needs of the people you support, so you might deliver a hybrid digital service to them<\/li>\n<li id=\"\">exploring people&#8217;s experience of interacting with your services through digital technology, so you can iterate and improve.<\/li>\n<\/ul>\n<h3 id=\"\"><strong id=\"\">Discovery is an attitude<\/strong><\/h3>\n<p id=\"\">As an attitude, discovery is about:<\/p>\n<ul id=\"\">\n<li id=\"\">being curious and open-minded<\/li>\n<li id=\"\">checking your assumptions &#8211; being ready to have them challenged<\/li>\n<li id=\"\">holding hypotheses rather than fixed ideas<\/li>\n<li>giving people a chance to share their experience and show you have their needs in mind<\/li>\n<li id=\"\">trusting that understanding is an emergent process.<\/li>\n<\/ul>\n<p id=\"\">Discovery is also the start of a journey. It is not a standalone event you do only to get funding.&nbsp;<\/p>\n<h2 id=\"\"><strong id=\"\">Why do discovery before making a funding application?<\/strong><\/h2>\n<p id=\"\">Running a discovery process before writing any funding proposal for digital costs is good because it:<\/p>\n<ul id=\"\">\n<li id=\"\">Surfaces people\u2019s needs, resources, challenges and behaviours &#8211; helping you build excellent knowledge of the problem area<\/li>\n<li id=\"\">Helps you see how digital fits into your theory of change &#8211; helping you tell the story of how spending on digital will impact on the people you support<\/li>\n<li id=\"\">Brings your bid up to date with latest digital needs and opportunities &#8211; so you\u2019re not only relying on your digital strategy to inform the proposal<\/li>\n<li id=\"\">Helps your application\u2019s assessor trust your approach &#8211; showing you&#8217;ve considered multiple stakeholder perspectives reassures them<\/li>\n<li id=\"\">Mitigates the possibility that you make the wrong decision in your technology choices<\/li>\n<li id=\"\">Gives you confidence in spending the money wisely.&nbsp;<\/li>\n<\/ul>\n<h2 id=\"\"><strong id=\"\">Running a discovery process for applications that include core digital costs<\/strong><\/h2>\n<p id=\"\">Internal discovery activities for core funding bids.&nbsp;<\/p>\n<h3 id=\"\"><strong id=\"\">1. Carry out an internal tech audit<\/strong><\/h3>\n<p id=\"\">Make sense of your existing digital infrastructure. Run an audit of what tools you use and who you pay digital costs to. Look for gaps and duplication too. Use <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1KVMgy1Vj_r1e2oAOhr2WOkcENIsTTXLX2Nle4FpzUO8\/edit#gid=66529055\" target=\"_blank\" id=\"\" rel=\"noopener\">Dot Project\u2019s tech audit tool<\/a>. <\/p>\n<p id=\"\">Start by talking to whoever manages your finances and software licences. Then think about any other tools that your people enter data into.&nbsp;<\/p>\n<p id=\"\">You might feel relieved to see all the digital tools you use written down in one place. Even if it looks complicated, you are now more aware of your priorities.&nbsp;<\/p>\n<h3 id=\"\"><strong id=\"\">2. Assess current risks<\/strong><\/h3>\n<p id=\"\">Digital isn\u2019t only about opportunities. Not using digital tools or processes can create organisational risks, for example:<\/p>\n<ul id=\"\">\n<li id=\"\">Not having a good CRM leads to lost or inaccurate data, that makes reporting more difficult and less reliable<\/li>\n<li id=\"\">Not reviewing your digital governance policy (or not having one) leaves your data at risk of breach or mismanagement<\/li>\n<li id=\"\">Relying excessively on volunteers for IT support can make progress slower and reduce your control<\/li>\n<\/ul>\n<p id=\"\">Framing the risks of not spending on digital is a way of showing how digital supports good governance. <\/p>\n<blockquote id=\"\"><p><em id=\"\">&#8220;Understanding risk is important. Compliance and governance are key for funders&#8221; <\/em>&#8211; Annie Legge, Dot Project<\/p><\/blockquote>\n<h3 id=\"\"><strong id=\"\">3. Review external partnerships and internal skills<\/strong><\/h3>\n<p id=\"\">List your relationships with external parties who provide digital support. For each one ask:<\/p>\n<ul id=\"\">\n<li id=\"\">What are we paying for?<\/li>\n<li id=\"\">How much are we paying?<\/li>\n<li id=\"\">How much do we rely on them?<\/li>\n<li id=\"\">Have we any of their skills internally?<\/li>\n<li id=\"\">Could we invest internally in staff skills as a way to reduce reliance?<\/li>\n<\/ul>\n<p id=\"\">Use the <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1KVMgy1Vj_r1e2oAOhr2WOkcENIsTTXLX2Nle4FpzUO8\/edit#gid=66529055\" target=\"_blank\" id=\"\" rel=\"noopener\">tech audit tool<\/a> to help you.<\/p>\n<h3 id=\"\"><strong id=\"\">4. Interview your staff as technology users<\/strong><\/h3>\n<p id=\"\">Your staff use digital tools so you should find out about their experience. Interview them and ask about the challenges they experience and the work arounds they use. Find out where they are both innovating and resisting using tools.<\/p>\n<p id=\"\">This will help you build a picture of their pain points &#8211; things they struggle with. This could be due to skill deficits, poor software or other factors. Only they can tell you about these things.<\/p>\n<p id=\"\">When you talk to them it&#8217;s best to do it 1-to-1 to reduce the bias that focus groups create. Running interviews with your staff as users of technology is the same as <a href=\"\/resource\/user-interview-questions\" target=\"_blank\" id=\"\" rel=\"noopener\">running user interviews with the people you support<\/a>.<\/p>\n<h2 id=\"\"><strong id=\"\">Running a discovery process for applications that include digital service costs<\/strong><\/h2>\n<p id=\"\">Internal and external discovery activities for <a href=\"\/resource\/digital-funding-what-we-really-mean\" target=\"_blank\" id=\"\" rel=\"noopener\">hybrid and digital-first services<\/a>.<\/p>\n<h3 id=\"\"><strong id=\"\">1. Interview the people you support<\/strong><\/h3>\n<p id=\"\">Your proposal needs to show that you understand who will use your service, and why they need to use it digitally. The best way to do this is to run 1-1 user interviews with those people.&nbsp;<\/p>\n<p id=\"\">Interviews will help you:<\/p>\n<ol id=\"\">\n<li id=\"\">Understand the problem you are investigating and how people experience it&nbsp;<\/li>\n<li id=\"\">Understand how people behave, what they need and why<\/li>\n<\/ol>\n<p id=\"\">Learn <a href=\"\/resource\/user-interview-questions\" target=\"_blank\" id=\"\" rel=\"noopener\">how to run user interviews<\/a>.<\/p>\n<p id=\"\">If you can\u2019t get support to run interviews, or have to use a more traditional approach, then it is still possible to <a href=\"\/resource\/how-to-get-useful-user-research-insights-from-focus-groups\" target=\"_blank\" id=\"\" rel=\"noopener\">get insights from focus groups<\/a>.<\/p>\n<h3 id=\"\"><strong id=\"\">2. Map people&#8217;s service journeys<\/strong><\/h3>\n<p id=\"\">Once you&#8217;ve completed your interviews you can create a <a href=\"\/resource\/journey-mapping-uncover-your-users-experiences-part-1\" target=\"_blank\" id=\"\" rel=\"noopener\">journey map for an existing journey<\/a> or a <a href=\"\/resource\/future-journey-mapping-how-to-create-an-ideal-service-experience-for-your-users\" target=\"_blank\" id=\"\" rel=\"noopener\">potential future journey<\/a>. These help you understand the flow of a whole service, including how digital and human interactions work together or crossover, from the person using the service\u2019s perspective.&nbsp;<\/p>\n<p id=\"\">Making a journey map is useful for many situations, for example:<\/p>\n<ul id=\"\">\n<li id=\"\">where your service might meet in person but include a lot of digital contact and support in between sessions. <\/li>\n<li id=\"\">how people get started with using your service, for example moving from online to phone to 1-to-1 Zoom sessions. <\/li>\n<\/ul>\n<p id=\"\">A journey map helps you see the different channels they might use.&nbsp;<\/p>\n<p id=\"\">Read our guides to journey mapping or start with a group of post-its. Involve the people you support in a journey map workshop if you can. You might also involve frontline staff who can offer insight into where a journey needs improving, but lack the technical knowledge of how.&nbsp;You can even make a journey map of their experience, if useful.<\/p>\n<h3 id=\"\"><strong id=\"\">3. Interview staff<\/strong><\/h3>\n<p id=\"\">You should interview staff who run the service too. Use the same approach as when interviewing the people you support.&nbsp;<\/p>\n<p id=\"\">Find out what they need to deliver the service. Examples of needs include:<\/p>\n<ul id=\"\">\n<li id=\"\">shared access to incoming messages from people using the service<\/li>\n<li id=\"\">advice on how to post content onto a platform<\/li>\n<li id=\"\">to learn how to report on their work in a way that helps the service manager report to funders.&nbsp;<\/li>\n<\/ul>\n<p id=\"\">Again, talk to them 1-to-1 to reduce group bias.&nbsp;<\/p>\n<h3 id=\"\"><strong id=\"\">4. Be strategic &#8211; identify who is excluded<\/strong><\/h3>\n<p id=\"\">If your service is digital-first, or even hybrid it&#8217;s likely that some people will be excluded from using it. Map these potential consequences and consider how you might make it work for them too. You can do this by doing more discovery and risk analysis.&nbsp;<\/p>\n<p id=\"\">If you don\u2019t do this then you could end up with a badly designed service that makes something harder for people or reduces their trust.&nbsp;<\/p>\n<p id=\"\">It&#8217;s also good to identify which groups you are comfortable to exclude. This may seem counter to the concept of inclusive design, however it helps to set the scope. For example, some digital services are comfortable excluding toddlers and young children due to cognitive barriers like reading. &nbsp;However, they don&#8217;t wish to accidentally exclude users who face similar barriers due to English being a second language<\/p>\n<h2 id=\"\"><strong id=\"\">Further information<\/strong><\/h2>\n<p id=\"\">Before you apply this article\u2019s advice, get clear on the<a href=\"\/resource\/digital-funding-what-we-really-mean\" target=\"_blank\" id=\"\" rel=\"noopener\"> 3 types of funding for digital costs<\/a>.<\/p>\n<p id=\"\">You might also want to use some of these <a href=\"\/resource\/funding-for-digital-9-ways-to-make-your-organisation-more-attractive-to-funders\" target=\"_blank\" id=\"\" rel=\"noopener\">9 tips on how to make your organisation more attractive for digital funding<\/a>.<\/p>\n<p id=\"\">Get more help with <a href=\"https:\/\/www.thecatalyst.org.uk\/resources\/funding\" target=\"_blank\" id=\"\" rel=\"noopener\">our latest resources on applying for funding for digital costs.&nbsp;<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\"><em id=\"\">Thanks to Annie Legge of <\/em><a href=\"https:\/\/www.dotproject.coop\/\" target=\"_blank\" id=\"\" rel=\"noopener\"><em id=\"\">Dot Project<\/em><\/a><em id=\"\"> for their big contribution to this article.<\/em><\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">&#8212;<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\"><em id=\"\">Image credit: <\/em><a href=\"https:\/\/www.flickr.com\/photos\/46864401@N07\/10120260443\" target=\"_blank\" id=\"\" rel=\"noopener\"><em id=\"\">Todd Chandler.<\/em><\/a><em id=\"\"> Used under a CC BY-SA 2.0 licence.<\/em><\/p>\n","protected":false},"featured_media":18560,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[],"resource-category":[1963],"class_list":["post-18559","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-funding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funding for digital: why you need to run a discovery phase before making any application - ProMo Cymru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promo.cymru\/cy\/resource-articles\/funding-for-digital-why-you-need-to-run-a-discovery-phase-before-making-any-application\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funding for digital: why you need to run a discovery phase before making any application - ProMo Cymru\" \/>\n<meta property=\"og:description\" content=\"This resource is for anyone responsible for making any grant application that includes digital costs. 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