{"id":18943,"date":"2023-02-08T00:00:00","date_gmt":"2023-02-08T00:00:00","guid":{"rendered":"https:\/\/techforgood.cymru\/resource\/charity-digital-agency-relationships-2\/"},"modified":"2024-09-24T08:14:12","modified_gmt":"2024-09-24T07:14:12","slug":"charity-digital-agency-relationships-2","status":"publish","type":"resource","link":"https:\/\/promo.cymru\/cy\/resource-articles\/charity-digital-agency-relationships-2\/","title":{"rendered":"How to make charity & digital agency relationships work – Part 2"},"content":{"rendered":"

Read Part 1. <\/a><\/p>\n

If charity digital services are to keep growing, then relationships between charities and digital agencies need to grow too. <\/p>\n

Last year we spent a lot of time with charities and digital agencies learning more about what makes a great partnership. We also explored the barriers and how people were overcoming them.<\/p>\n

As we aggregated the data four interrelated qualities emerged. They declared themselves important for ensuring productive relationships:<\/p>\n

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  1. Open and clear communication<\/strong> \u2014 honest, regular, connected<\/li>\n
  2. Trust and fit <\/strong>\u2014 rapport, transparency, delivering<\/li>\n
  3. Mission alignment<\/strong> \u2014 common purpose, user-focus, expectations<\/li>\n
  4. Flex and mutual learning<\/strong> \u2014 mindset, upskilling, transformation<\/li>\n<\/ol>\n

    1. Open and clear communication<\/strong><\/h2>\n

    In interviews we heard that open communication was core to positive relationships. And though open and clear communication may sound obvious, we also found it wasn\u2019t often put into practice.<\/p>\n

    When it was practised, charities and agencies told us it made them feel part of one team and invested in one mission. They felt able to act as mutual sources of support and share problems as well as successes.<\/p>\n

    In practice open and clear communication looked like:<\/p>\n