Here\u2019s what our research found:<\/p>\n
Good digital work is impossible without an excellent<\/em> relationship<\/strong>\u200d<\/h2>\nCharities and agencies both agree the relationship is key. Digital product development is a delicate, collaborative process. Both sides must trust each other, be on the same wavelength and have figured out who does the proverbial dishes.<\/p>\n
The dating process is all wrong<\/strong><\/h2>\n\u200d<\/strong>The typical process to hire an agency looks like this:<\/p>\n\n![](\"https:\/\/promo.cymru\/wp-content\/uploads\/2024\/07\/6048aaba4185853f0f7e1d09_1orWOfGRYpRvkKWp28iUb1A.png\")
<\/div>\n<\/figure>\nThe charity typically keeps the agency at arm\u2019s length through the hiring process. The agency gets emailed a request for a proposal. The agency works on its own to create a killer presentation. The agency pitches for a slick half-hour. The agency and the client only get intimate when they start working together. At this point, they find they are incompatible. Embarrassing!<\/p>\n
This process stems from the desire to be fair. But the result is often misery, followed by divorce.<\/p>\n
A better way<\/h1>\n
Dovetail is a 3-step plan to create better charity\/partner relationships:<\/p>\n\n![](\"https:\/\/promo.cymru\/wp-content\/uploads\/2024\/07\/6048aaba4185851e987e1d07_1m3qPIcAo7MCZ2w_A_GTpBg.png\")
<\/div>\n<\/figure>\n1. Partner Directory \u2014 effective shortlisting<\/strong><\/h2>\nImagine you are Josephine Bloggs. You\u2019ve been given responsibility for your charity\u2019s sparkly new digital project. Your first step is to create a shortlist of seven agencies. How do you ensure these are the best possible seven?<\/p>\n
\u200d<\/strong>The typical process to hire an agency looks like this:<\/p>\n The charity typically keeps the agency at arm\u2019s length through the hiring process. The agency gets emailed a request for a proposal. The agency works on its own to create a killer presentation. The agency pitches for a slick half-hour. The agency and the client only get intimate when they start working together. At this point, they find they are incompatible. Embarrassing!<\/p>\n This process stems from the desire to be fair. But the result is often misery, followed by divorce.<\/p>\n Dovetail is a 3-step plan to create better charity\/partner relationships:<\/p>\n Imagine you are Josephine Bloggs. You\u2019ve been given responsibility for your charity\u2019s sparkly new digital project. Your first step is to create a shortlist of seven agencies. How do you ensure these are the best possible seven?<\/p>\n<\/div>\n<\/figure>\nA better way<\/h1>\n
<\/div>\n<\/figure>\n1. Partner Directory \u2014 effective shortlisting<\/strong><\/h2>\n