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ProMo Cymru AI Statement



Author: Andrew Collins; Reading Time: 3 minutes
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Our Values

At ProMo Cymru, we embrace technology to support our mission To Communicate, Design, Build with young people and communities to make change happen. As part of this, we use artificial intelligence (AI) tools to enhance how we work—both internally and in partnership with third sector organisations across Wales.

At the same time, we’re thinking carefully about the ethics, risks, and responsibilities that come with using them.

On this page, we’ve shared how and why we use AI at ProMo.

Why are we using AI?

We are investing in learning about AI, so that we can apply this to our work with the aim of increasing our impact and sustainability.

We share our expertise and knowledge to help the sector, through projects such as DigiCymruNewid, delivering training and creating resources. 

We are exploring how AI might help us to:

  • Free up staff time and create capacity, reduce administration and improve our processes. For example, we use Zoom AI Companion for internal meeting notes, ChatGPT and Claude creating first draft copy for content, and NotebookLM for quicker answers to internal policy queries.
  • Deliver our services in new and innovative ways, with a focus on accessibility. For example, we use Firebase Studio for creating prototype web applications, and Airtable for supporting our helpline staff to access information and create case notes more quickly, allowing them to spend more time talking to our service users.
  • Build the skills, knowledge and expertise of third sector organisations in Wales, supporting them to increase their impact through the adoption of digital technology. For example, through the Community Lottery funded DigiCymru service, as well as the delivery of talks, presentations and training.

Our Principles for responsible use

  • Accountability: We keep the human in the loop, which means that we are responsible and accountable for the output. 
  • Transparency: We are open about why and how we’re using it
  • Careful intent: We consider the impacts of AI and how we can intentionally use it to achieve our mission.
  • Knowledge sharing: We are investing in learning about AI, so that we can apply this to our work, increase our impact and support the third sector.
  • Privacy: We will not share your data with AI tools without your consent
  • Environment: We recognise that AI has an environmental cost, and we don’t yet have all the answers about how to address it. We’re committed to learning, adapting our practices, and sharing what we discover. 

Resources and Tools

The National Lottery AI Principles
https://www.tnlcommunityfund.org.uk/funding/thinking-of-applying-for-funding/using-artificial-intelligence-tools-in-funding-applications 

Template AI risk Assessment Tool
https://www.newid.cymru/free-ai-risk-assessment-tool-for-the-third-sector/

EcoLogits AI Energy Calculator (English only)
https://huggingface.co/spaces/genai-impact/ecologits-calculator 

ProMo Cymru’s AI Survey
https://form.typeform.com/to/Up2xkR5Z 

Managing AI within Welsh language standards
https://www.welshlanguagecommissioner.wales/news/managing-ai-within-welsh-language-standards

If you need support with AI, or any digital challenges you’re facing, DigiCymru offers free one-to-one digital support for all third sector organisations in Wales. 

For any queries relating to AI, or to this statement, please contact info@promo.cymru.

Commissioned by Catalyst


Charity number: 1094652
Company number: 01816889