Love Your Period: A Co-Produced Campaign

At ProMo Cymru, we’re dedicated to amplifying young voices and creating meaningful change. Love Your Period, a co-produced campaign with the Meic helpline and young people from Wales, is a perfect example of this.

We partnered with young activist Molly Fenton, founder of the Love Your Period campaign, and her team to create content that speaks directly to young people about period dignity, stigma, and access to products.

Meic helpline

Meic is a Welsh-government funded helpline for children and young people in Wales, providing free information, advice, and advocacy. It’s run by ProMo Cymru, and our team of friendly advisors is available every day from 8 am to midnight.

The Meic website features a blog section where we share articles on topics relevant to young people. We also have a Getting Help section that organises support into different themes, from education and employment to health and wellbeing.

We recognised that Meic’s existing content on puberty, and specifically periods, was lacking. We knew that many young people turn to the internet for information, but it can be challenging to find high-quality content that is both accurate and written specifically for their age group. We wanted to improve this.

The power of co-design

Co-design is at the heart of what we do. It’s about working together from the very start, ensuring that young people aren’t just consulted but are active partners in the design and delivery of a project, or in this case, a campaign.

Some of the Meic team had met Molly at an event and discussed the idea of working together. We knew that the Love Your Period campaign was formed by a group of young people who were experts in their field. Our goal was to amplify the Love Your Period Campaign’s work through Meic’s platform, reaching a wider audience of young people in Wales.

Molly took the lead, organising her friends and fellow young activists to share ideas and write a series of blogs. The content covered topics they knew were important and relevant to their peers, such as talking to your doctor about period pain and other intimate issues and choosing which period product is right for you. As young people themselves, they knew how to communicate with their peers in a way that would be relatable, trustworthy, and authentic.

Outcomes

The campaign produced a fantastic series of eight blogs, all written by young people. These blogs were then published on the Meic website, covering a range of important aspects, from understanding period basics to managing pain and breaking down the stigma around periods.

Alongside the blogs, we developed a series of social media posts and videos for the Meic social channels. These posts generated a lot of engagement, with comments that showed just how vital this content was.

People responded with comments like:

“Such an empowering and inclusive post 🙌”

“This is so informative! ❤️👏”

One person commented on a video about dignity and stigma:

“I hope one day there’ll be a generation of women who aren’t afraid to be upfront about it.”

The conversation also went a step further, with people asking for advice and support on a post about PMS and PMDD.

“How do I get diagnosed with this and treat it?”

These comments highlight how Meic’s digital platforms provide a safe space for young people to get trustworthy information and advice.

When reflecting on their involvement in the Meic campaign, one of the young authors shared that “it was amazing to be able to contribute!”

The Love Your Period campaign proves that when you collaborate with young people and amplify their voices, you can create powerful, honest, and impactful outcomes.