Video Guide – Why the Third Sector Should Be on TikTok
Author: Lucy Palmer;
Reading Time: 3 minutes
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Is your third sector organisation missing out on reaching younger audiences and creating viral impact? Discover why TikTok isn’t just for teenagers and how Welsh charities and community organisations are using this powerful platform to amplify their message and engage new supporters.
What You’ll Learn
This training webinar (below), originally presented in October 2023 by Lucy Palmer, Communications and Engagement Officer at ProMo Cymru, explores the untapped potential of TikTok for third sector organisations across Wales. Whether you’re curious about the platform or sceptical about its relevance to your cause, this session will open your eyes to the opportunities waiting for you.
In this webinar, you’ll learn:
- What TikTok really is and why it’s become essential for modern digital outreach
- Why third sector organisations should embrace TikTok as part of their communications strategy
- Real-world examples of how Welsh and UK third sector organisations are successfully using the platform
- ProMo Cymru’s remarkable journey to achieving 1 million views in just 24 hours
- Key insights and lessons learned from viral third sector content
- Strategic approaches to building your organisation’s presence on the platform
The Power of TikTok for Social Good
TikTok offers third sector organisations an unprecedented opportunity to reach new audiences, particularly younger demographics who are passionate about social causes. The platform’s algorithm can help your content reach far beyond your existing followers, creating potential for massive impact with authentic, engaging content.
Learn from Real Success Stories
One of the highlights of this training is the case study of ProMo Cymru’s viral success, demonstrating how Welsh organisations can achieve remarkable reach and engagement. You’ll discover the strategies, timing, and content approaches that led to over one million views in a single day, along with practical insights you can apply to your own organisation’s TikTok journey.
Watch the webinar below and discover how TikTok could transform your organisation’s digital reach. Whether you’re looking to raise awareness, recruit volunteers, or engage with younger supporters, this training will help you understand the platform’s unique opportunities for social impact.
Further learning
This TikTok training is part of our broader Third Sector Digital Support project, funded by The National Lottery Community Fund. Other videos in the series include:
- Canva: Creating professional designs for your third sector organisation
- AI: How Artificial Intelligence can help third sector organisations in Wales
Ready to take your digital skills to the next level? Our DigiCymru service offers free, personalised one-to-one sessions with digital experts, available exclusively to third sector organisations across Wales. Whether it’s mastering TikTok or tackling any other digital challenge, we’re here to help you succeed.
Commissioned by Catalyst
