Resource Topic

Understanding what your users need

How to carry out user research and create personas and user need statements. So you can design online services that match people's needs and behaviours.

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User research: what it is and why it’s important

User research is not the sexiest of activities. And it can feel like putting the brakes on your new idea. But if you want to build a digital service that meets your users’ needs, it’s a must-do.

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How to run user interviews

How to prepare for an interview. Recruiting users. What questions to ask.

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How to get useful user research insights from focus groups

Find out how and when to do user research activities in a group setting.

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Synthesising user research: how to do it

Or, turning user interviews into actionable insights.

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User research: how to recruit participants

Learn how to find, communicate with and incentivise participants. Works for user interviews, testing sessions and codesign activities. Explains how to find the right participants and manage their personal data.

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Current journey mapping: how to uncover your users’ experience of your service

Map people’s service experiences so you can improve them. Generate new insights into what people want and need from your service. Imagine new experiences and journeys for them.

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User interviews: why you must do them

Why user interviews are important for any digital project. How they are not about ‘getting feedback’. What your questions should focus on.

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How to do user research using remote working tools

A full guide, including six techniques, their pros and cons, and when to use them.