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This resource is for digital, marketing or communication leads who need to plan, edit and publish content for the ‘About’ page of their non-profit organisation’s website. In it you’ll learn: Why your ‘About’ page is important Your website’s ‘About’ page is probably one of the most visited pages on your site. So it’s important the […]

This resource is for anyone who may have heard of service design but isn’t sure what it means or how to do it. It will help you understand: What is a service? In Lou Downe’s book, ‘Good Services‘, they say “A service is something that helps someone do something”. That something could be small and […]

This resource is for: digital, website or communication leads who are responsible for the websites of the charity they work for managers, who have subject knowledge of, and are responsible for, services  frontline support workers, or other subject matter experts, who might be asked to help with website content It covers: what we mean by […]

We use Notion at ProMo Cymru to make files easier to find and simplify project management. We wanted to share our experiences using the tool and how it helps us as a non-profit. In the last few years, we’ve grown from 25 staff to 40, from delivering 10 projects a year to 70. While this […]

Language is part of liberation. When we change our words, we’re helping – word by word, sentence by sentence, paragraph by paragraph – to build a more just world. In part 1, we looked at:  In this article, we’ll get into how to create anti-oppressive content. You’ll also find some more resources at the end. […]

Language is part of liberation. When we take racism, sexism, ableism, cissexism, heterosexism, classism (and other interlocking -isms) out of our content, we’re helping to create a more equal world.  We often call doing this ‘using inclusive language’ (or inclusive content). While being inclusive is a valuable aim, we actually need to go further.  In […]

Working on a homepage can feel like a high-stakes project. It’s the shop window for your charity. Your stakeholders all want a say. And there’s a lot of pressure to create something perfect. You can make it less intimidating by taking a user-focused approach, starting with content, and letting go of the idea of perfection. […]

Content design. Designing content. It’s more important for your charity’s website than you probably think.  It’s important because you will have a website and people will read (or scan) your site.  It’s especially important if your readers are stressed, have cognitive difficulties or are overwhelmed in any way. Your content wants to help them, not […]

Offline or online it’s the same: the words that you use influence how people behave. What you say and how you say it influences every part of their service experience. Offline we think of this as ‘how we talk to our beneficiaries’. Online we call this ‘content design’. However, many charities won’t have heard of […]

This resource will help you understand why user interviews are important, how they aren’t about ‘getting feedback’, and what your questions should focus on.  Read Part 2: what makes good and bad interview questions.  The main user research event User interviews are the main event in your user research. User research is the first stage […]

Leading digital change while at the same time becoming more inclusive is important for your charity. This resource will help you plan digital transformation in an inclusive way. It is for: It covers: 1. Build a project team  Project teams of diverse people are more likely to create a strategy that is inclusive. This means […]

These tools will help you create moments of restorative connection with your users online. Moments that go some way to replicating those small moments of connection that using your service or visiting your centre offers. No one in any sector has created anything like these tools. They have been tested with charities. And they work. […]